People are a lot more interested these days in “augmented reality,” or at least they are on Google where it surpassed “virtual reality” as a search term. Maybe people are searching for it more just because they are not sure what it means, but it definitely is entering the collective consciousness. If virtual reality is a complete immersion in a digital world, augmented reality is more a digital overlay onto the real world. It enhances the real world with digital data, and therefore it is much more interesting than a completely fabricated environment. There is an element of magic to augmented reality apps because they juxtapose data and graphics where … Continue reading Erick Schonfeld